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NEW PRODUCTS MANAGEMENT

C. MERLE CRAWFORD

NEW PRODUCTS MANAGEMENT - 5-ED - 1997 - 0

Subjects--Topical Terms:
NEW PRODUCTS MANAGEMENT C. MERLE CRAWFORD, THE MENU, KEY CONCEPTS, THE NEW PRODUCTS PROCESS, ANALYTICAL ATTRIBUTE APPROACHES, CHARTER AND PRESCREENING , DEVELOPMENT STRUCTURE, PUBLIC POLICY ISSUES

Dewey Class. No.: 658.575 CRA-N

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