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Exploring Marketing Research

Zikmund G. William

Exploring Marketing Research - II ED - 0 - 0

Subjects--Topical Terms:
Exploring Marketing Research Zikmund G. William,Management BEGINNING STAGES OF THE RESEARCH PROCESS ,MEASUREMENT CONCEPTS,SAMPLING AND FIELD WORK,DATA ANALYSIS AND PRESENTATION

Dewey Class. No.: 658.83 ZIK-E

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