INTEGRATED ADVERTISING , PROMOTION AND MARKETING COMMUNICATION (Record no. 10496)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO-I |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CLOW KENNETH |
| 245 ## - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING , PROMOTION AND MARKETING COMMUNICATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTEGRATED ADVERTISING , PROMOTION AND MARKETING COMMUNICATION CLOW KENNETH,AMNAGEMENT ,SALES PROMOTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | V31 | 20/05/2004 | 395.00 | 659.1 CLO-I | 10599 | Reference |