SERVICES MARKETING-- PEOPLE,TECHNOLOGY AND STRATEGY (Record no. 10498)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00476nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.0688 LOV-S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JOCHEN WIRTZ |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LOVELOCK CHRISTOPHER |
| 245 ## - TITLE STATEMENT | |
| Title | SERVICES MARKETING-- PEOPLE,TECHNOLOGY AND STRATEGY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON EDUCATION ASIA |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SERVICES MARKETING-- PEOPLE,TECHNOLOGY AND STRATEGY LOVELOCK CHRISTOPHER,MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | H50 | 20/05/2004 | 375.00 | 647.0688 LOV-S | 10601 | Books |