CONSUMER BEHAVIOUR IN INDIAN CONTEXT (Record no. 12014)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 JAI-C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JAIN P.C |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR IN INDIAN CONTEXT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | S Chand & Co. Delhi |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CONSUMER BEHAVIOUR IN INDIAN CONTEXT JAIN P.C MONIKA BHATT , SCOPE AND APPLICATION, CONSUMER NEEDS AND MOTIVATION, CONSUMER PROTECTION IN INDIA, MARKET SEGMENTATION, INFLUENCE OF PERSONALITY AND ATTITUDES ON BUYING BEHAIVOUR, CULTURE OF INDIAN CONSUM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K65 | 21/02/2005 | 130.00 | 658.8342 JAI-C | 12133 | Books |