SERVICE MARKETING; THE INDIAN CONTEXT (Record no. 12042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.0688 SRI-S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | R. SRINIVASAN |
| 245 ## - TITLE STATEMENT | |
| Title | SERVICE MARKETING; THE INDIAN CONTEXT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice Hall Inc, |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 243 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SERVICE MARKETING- THE INDIAN CONTEXT SRINIVASAN R , FINANCIAL SERVICES, HOSPITALITY AND TOURISM SERVICES, HEALTH CARE SERVICES MARKETING, INFORMATION TECHNOLOGY SERVICES, ISSUES IN MARKETING OF SERVICES. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | H50A | 21/02/2005 | 195.00 | 647.0688 SRI-S | 12161 | Books |