SERVICE MARKETING; THE INDIAN CONTEXT (Record no. 12042)

MARC details
000 -LEADER
fixed length control field 00547nam a2200145Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.0688 SRI-S
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name R. SRINIVASAN
245 ## - TITLE STATEMENT
Title SERVICE MARKETING; THE INDIAN CONTEXT
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Prentice Hall Inc,
Year of publication 2004
300 ## - PHYSICAL DESCRIPTION
Number of Pages 243
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term SERVICE MARKETING- THE INDIAN CONTEXT SRINIVASAN R , FINANCIAL SERVICES, HOSPITALITY AND TOURISM SERVICES, HEALTH CARE SERVICES MARKETING, INFORMATION TECHNOLOGY SERVICES, ISSUES IN MARKETING OF SERVICES.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
    library@mck library@mck H50A 21/02/2005 195.00 647.0688 SRI-S 12161 Books

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