APPLICATION EXERCISES IN MARKETING (Record no. 12270)

MARC details
000 -LEADER
fixed length control field 00558nam a2200145Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KUM-A
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KUMAR RAMESH S
245 ## - TITLE STATEMENT
Title APPLICATION EXERCISES IN MARKETING
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Vikas publishing House (P) Ltd.
Year of publication 2000
300 ## - PHYSICAL DESCRIPTION
Number of Pages 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term APPLICATION EXERCISES IN MARKETING THE INDIAN CONTEXT KUMAR RAMESH S CHANGING ENVIORNMENT, SEGMENTATION AND POSITIONING, CONMSUMER BEHAIVOUR, NEW PRODUCT PLANNING/DEVELOPMENT, PRICING, DISTRIBUTION CHANNELS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
    library@mck library@mck K56 03/03/2005 85.00 658.8 KUM-A 12394 Books

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