Principles of Marketing Management (Record no. 1253)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MIS-P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Misra S.K. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | I-ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kalyani Publishers, New Delhi |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Principles of Marketing Management Misra S.K. Consumer Behaviour Research, Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K57 | 11/06/1997 | 60.00 | 658.8 MIS-P | 1254 | Books |