CUSTOMER RELATIONSHIP MANAGEMENT -- GETTING IT RIGHT (Record no. 13635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586nam a2200133Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JUDITH W KINEAID |
| 245 ## - TITLE STATEMENT | |
| Title | CUSTOMER RELATIONSHIP MANAGEMENT -- GETTING IT RIGHT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | A Lisa Drew Book ,N Y |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 480 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CUSTOMER RELATIONSHIP MANAGEMENT -- GETTING IT RIGHT KINEAID JUDITH W. Commerce in the 21st Century,The case for Customer Relationship Management, What is CRM?, e-CRM-- What's the Difference?, Understanding the Method, Get Ready: Avoiding Common Bar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | V27 | 01/03/2007 | 350.00 | 658.812 KIN-C | 13765 | Reference |