ADVERTISING - PLANNING AND IMPLEMENTATION (Record no. 13753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363nam a2200133Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RAGHUVIR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SANGEETA |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING - PLANNING AND IMPLEMENTATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice Hall India Pvt. Ltd, |
| Year of publication | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING - PLANNING AND IMPLEMENTATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | V31 | 21/04/2007 | 325.00 | 659.1 SHA-A | 13885 | Reference |