MARKETING FOR HOSPITALITY AND TOURISM (Record no. 14487)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 674.940688 KOT-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JAMES, MAKENS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JOHN, BOWEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PHILIP, KOTLER |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING FOR HOSPITALITY AND TOURISM |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ED3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON EDUCATION ASIA |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 909 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING FOR HOSPITALITY AND TOURISM PHILIP KOTLER THE MARKETING ENVIRONMENT DISTRIBUTION CHANNELS INTERNAL MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | H49A | 10/11/2001 | 550.00 | 674.940688 KOT-M | 14672 | Books |