MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE (Record no. 14722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00575nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ABRAHAM, KOSHY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MITHILESHWAR, JHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KEVIN LANE KELLER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PHILIP KOTLER |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON EDUCATION ASIA |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 647 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | KEVIN LANE KELLER PHILIP KOTLER ABRAHAM KOSHY MITHILESHWAR JHA MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K61 | 08/01/2009 | 575.00 | 658.8 KOT-M | 14926 | Books |