INTERNATIONAL MARKETING (Record no. 18122)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 18547 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | IIKKA A RONKAINEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MICHAEL R CZINKOTA |
| 245 ## - TITLE STATEMENT | |
| Title | INTERNATIONAL MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | CENGAGE LEARNING INDIA PVT. LTD. |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 646 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTERNATIONAL MARKETING MICHAEL R CZINKOTA IIKKA A RONKAINEN |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K55 | 30/07/2012 | 18547 | 18547 | Books |