PRINCIPLES OF MARKETING (Record no. 18855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | EHSAN UL HAQUE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GARY ARMSTRONG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PHILIP KOTLER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PRAFULLA Y. AGNIHOTRI |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON EDUCATION |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 114 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PRINCIPLES OF MARKETING A SOUTH ASIAN PERSPECTIVE PHILIP KOTLER GARY ARMSTRONG PRAFULLA Y. AGNIHOTRI EHSAN UL HAQUE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K56 | 25/06/2013 | 658.8 KOT-P | 19326 | Books |