MARKETING MANAGEMENT A CULTURAL PERSPECTIVE (Record no. 20323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00458nam a2200157Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LISA PENALOZA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LUCA M VISCONTI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NIL TOULOUSE |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT A CULTURAL PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | ROUTLEDGE |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 540 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT A CULTURAL PERSPECTIVE LISA PENALOZA NIL TOULOUSE LUCA M VISCONTI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K58 | 21/07/2014 | 4310.00 | 20882 | Books |