RELATIONSHIP MARKETING: Concepts, Theories and Cases (Record no. 21386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00365nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120348752 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 BIS - R |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SUPRIYA BISWAS |
| 245 ## - TITLE STATEMENT | |
| Title | RELATIONSHIP MARKETING: Concepts, Theories and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning Pvt. Ltd |
| Year of publication | 2014 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Economiocs |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K61 | 25/06/2016 | 425.00 | 658.812 BIS - R | 21998 | Books |