Brand Management: Principles and Practices (Record no. 21396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00347nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198069867 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 DUT - B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kirti Dutta |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management: Principles and Practices |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | N ew Delhi |
| Name of publisher | Oxford University Press |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 455 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K62 | 27/06/2016 | 585.00 | 658.827 DUT - B | 21966 | Books |