ADVERTISING and IMC - Principles and Practice (Record no. 22688)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00342nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MOR - A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SANDRA MORIARTY |
| -- | NANCY D MITCHELL |
| -- | WILLIAM D WELLS |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING and IMC - Principles and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NOIDA |
| Name of publisher | PEARSON |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 669 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K69 | 15/09/2017 | 779.00 | 659.1 MOR - A | 23269 | Books |