CONSUMER BEHAVIOUR (Record no. 22800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00360nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332537644 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 SCH - C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LEON G SCHIFFMAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JOSEPH WISENBLIT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | S RAMESH KUMAR |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NOIDA |
| Name of publisher | DORLING KLINDERSLEY |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 508 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K65 | 03/10/2017 | 658.8342 SCH - C | 23396 | Books |