MEDIA AUDIENCE RESEARCH (Record no. 23068)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351506430 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2072 MYT - M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GRAHAM MYTTON |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PETER DIEM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PIET HEIN VAN DAM |
| 245 ## - TITLE STATEMENT | |
| Title | MEDIA AUDIENCE RESEARCH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | LOS ANGELES |
| Name of publisher | SAGE |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 281 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | E23 | 09/01/2018 | 650.00 | 302.2072 MYT - M | 23648 | Books |