The New Strategic Brand Management (Record no. 24626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00209nam a22000857a 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jean Noel Kapferer |
| 245 ## - TITLE STATEMENT | |
| Title | The New Strategic Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Mittal Publications |
| Year of publication | 2009 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| library@mck | library@mck | 06/12/2011 | 495.00 | 17753 | Books |