MARKETING MANAGEMENT -- PLANNING , IMPLEMENTATION AND CONTROL (Record no. 26062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00430nam a22001457a 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | VS Ramaswamy |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | S Namakumari |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT -- PLANNING , IMPLEMENTATION AND CONTROL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Macmillan College Publishing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 624 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT -- PLANNING , IMPLEMENTATION AND CONTROL |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | VS Ramaswamy,S Namakumari |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| library@mck | library@mck | 20/04/2023 | 218.00 | 32902 | Books |