Marketing Management (Record no. 3379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 EMM-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mathew Emmanuel |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Right Publishers Kudavechoor |
| Year of publication | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 215 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management Mathew Emmanuel Nature of Modern Marketing, Meaning Of Marketing Management, Marketing Mix, Pricing Decisions |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | L1 | 02/04/2001 | 75.00 | 658.8 EMM-M | 3422 | Books |