Marketing Management (Record no. 3484)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CRA-M R |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | David W. Cravens |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RObert B. Woodruf |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management David W. Cravens & RObert B. Woodruf,SALE PROMOTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | V24 | 14/06/2001 | 150.00 | 658.8 CRA-M R | 3528 | Reference |