Marketing Research (Record no. 3491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 LUC-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | David J. Guck |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ronald S. Rubin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | VII-ED. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice Hall of India Delhi |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research David J. Guck & Ronald S. Rubin ,Career Relevance & Application of Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K64 | 14/06/2001 | 250.00 | 658.83 LUC-M | 3535 | Books |