Marketing Management (Record no. 3538)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a2200145Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NAMAKUMARI S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | V.S RAMASWAMY |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice Hall of India, Delhi |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 748 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management RAMASWAMY V.S, NAMAKUMARI S Understanding the marketing process, Indian marketing Environment, Developing Marketing Strategy, Analysing Condumers and selecting Markets. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| library@mck | library@mck | 14/06/2001 | 245.00 | 3582 | Books |