How to Really Create a Successful Marketing Plan (Record no. 4696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781880394113 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUM-R |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | David C. Gumpert |
| 245 ## - TITLE STATEMENT | |
| Title | How to Really Create a Successful Marketing Plan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Goldhirsh Group Inc. |
| Year of publication | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 280p; 1.7cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | How to Really Create a Successful Marketing Plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | David C. Gumpert |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| library@mck | library@mck | K55 | 29/09/2001 | 0.00 | 658.8 GUM-R | 4740 | Books |