TY  - BOOK
AU  - LUCK DAVID J.
TI  - MARKETING RESEARCH
U1  - 658.83  LUC-M 
PY  - 1987///
KW  - MARKETING RESEARCH  LUCK DAVID J.            MANAGEMENT      FUNDAMENTALS , PLANNING OF RESEARCH PROJECT, PERFORMING THE DATA COLLECTION, PROCESSING AND ANALYSING DATA, PRESENTATION AND FOLLOW-YHROUGH
ER  -