TY - BOOK AU - CRAIG SAMUEL TI - INTERNATIONAL MARKETING RESEARCH U1 - 658.83 CAR-I PY - 1983/// KW - INTERNATIONAL MARKETING RESEARCH CRAIG SAMUEL,MANAGEMENT SECONDARY DATA SOURCES ,ITS USE, ISSUES IN COLLECTING PRIMARY DATA,NON-SURVEY DATA COLLECTION, INSTRUMENT DESIGN, SAMPLING AND DATA COLLECTION, MULTI-COUNTRY DATA ANALYSIS , THE INTERNATIONAL MARK ER -