TY  - BOOK
AU  - GUPTA S.L.
TI  - MARKETING RESEARCH
U1  - 658.83  GUP-M 
PY  - 2003///
KW  - MARKETING RESEARCH  GUPTA S.L.,MANAGEMENT,   ROLE AND SCOPE, APPLICATION OF MARKET RESERCH ,RESERCH DESIGN,TESTING OF HYPOTHESIS, PRIMARY AND SECONDARY DATA,RESEARCH: PRODUCT,CONSUMER,DISTRIBUTION ,ADVERTSING,CASE STUDY METHOD
ER  -