TY - BOOK AU - FORSYTH PATRICK TI - MARKETING FOR NON - MARKETING MANAGERS U1 - 658.8 FOR-M PY - 1999/// PB - Universities Press ,Hyderabad KW - MARKETING FOR NON - MARKETING MANAGERS FORSYTH PATRICK,MANAGEMENT FOUNDATION ,PERSONAL TOUCH, MOVING IT DOWN THE CHAIN, PULLING TOGETHER ER -