TY  - BOOK
AU  - LINTON LAL
TI  - BUILDING CUSTOMER LOYALTY
U1  - 658.812  LIN-B 
PY  - 1999///
PB  - Universities Press ,Hyderabad
KW  - BUILDING CUSTOMER LOYALTY  LINTON LAL,MARKETING ,SALES,MANAGEMENT N          MANAGING CUSTOMER LOYALITY ,CUSTOMER LOYALITY IN ACTION
ER  -