TY  - BOOK
AU  - BIRN ROBIN J.
TI  - HANDBOOK OF INTERNATIONAL MARKET RESEARCH TECHNIQUES
U1  - 658.83  BIR-H 
PY  - 1996///
KW  - HANDBOOK OF INTERNATIONAL MARKET RESEARCH TECHNIQUES  BIRN ROBIN J.MANAGEMENT    DATA COLLECTION COMMUNICATION ,ADVERTISING,MEDIA, ANALYSIS AND MODELLING, PRESENTING RESULTS
ER  -