TY  - BOOK
AU  - JOCHEN WIRTZ
AU  - LOVELOCK CHRISTOPHER
TI  - SERVICES MARKETING-- PEOPLE,TECHNOLOGY AND STRATEGY
U1  - 647.0688  LOV-S 
PY  - 2004///
PB  - PEARSON EDUCATION ASIA
KW  - SERVICES MARKETING-- PEOPLE,TECHNOLOGY AND STRATEGY   LOVELOCK CHRISTOPHER,MANAGEMENT
ER  -