TY  - BOOK
AU  - CHRISTOPHER LOVELOCK 
AU  - JOCHEN WIRTZ
TI  - SERVICES MARKETING - PEOPLE, TECHNOLOGY AND STRATEGY
U1  - 647.0688  LOV-S 
PY  - 2004///
PB  - PEARSON EDUCATION ASIA
KW  -       SERVICES MARKETING - PEOPLE, TECHNOLOGY AND STRATEGY    LOVELOCK CHRISTOPHER
ER  -