TY  - BOOK
AU  - MOHAN, MANENDRA
TI  - ADVERTISING MANAGEMENT -- CONCEPTS AND CASES
U1  - 659.1 MOH-A 
PY  - 2004///
PB  - Tata  Mc GrwHill  -Delhi
KW  - MOHAN, MANENDRA ADVERTISING MANAGEMENT -- CONCEPTS AND CASES
ER  -