TY  - BOOK
AU  - MANENDRA  MOHAN
TI  - ADVERTISING MANAGEMENT --  CONCEPTS & CASES
U1  - 659.1 MOH-A 
PY  - 1989///
PB  - Tata  Mc GrwHill  -Delhi
KW  - ADVERTISING MANAGEMENT --  CONCEPTS & CASES   MANENDRA  MOHAN PURPOSEW & FIUNTIONS ,ADV STRATEGY CREATIVE STRATEGY,MEDIA DECISIONS ,INDUSTRIAL ADVERTISING
ER  -