TY - BOOK AU - HAWKIM DEL I. TI - CONSUMER BEHAVIOUR - BUILDING MARKETING STRATEGY 9/E U1 - 658.8342 HAW-C PY - 2003/// KW - CONSUMER BEHAVIOUR - BUILDING MARKETING STRATEGY 9/E HAWKIM DEL I. CHANGING AMERICAN SOCIETY, INTERNAL INFLUENCE , MOTIVATION PERSONALITY AND EMOTION,INFORMATION SEARCH, ORGANISATION AS CONSUMERS ER -