TY - BOOK AU - VILANILAM J.V. TI - ADVERTISING BASICS - RESOURSE GUIDE FOR BEGINNERS U1 - 659.1 VIL-A PY - 2004/// PB - ___ KW - ADVERTISING BASICS - RESOURSE GUIDE FOR BEGINNERS VILANILAM J.V. , VARGHESE A.K. CONVENTIONAL ADVERTISING AND ADVERTING AGENCIES, ADVERTISING IN THE I T C AGE ER -