TY - BOOK AU - INGRAM THOMAS N. TI - SALES MANAGEMENT, ANALYSIS AND DECISION MAKING U1 - 658.818 ING-S PY - 1992/// KW - SALES MANAGEMENT, ANALYSIS AND DECISION MAKING INGRAM THOMAS N. MANAGEMENT, DESCRIBING THE PERSONAL SELLING FUNCTION, DEFINING THE STRATEGIC ROLE OF SALES FUNCTION, DESIGNING THE SALES ORGANISATION, DEVELOPING THE SALES FORCE ER -