TY  - BOOK
AU  - C. MERLE CRAWFORD
TI  - NEW PRODUCTS MANAGEMENT
U1  - 658.575  CRA-N 
PY  - 1997///
KW  - NEW PRODUCTS MANAGEMENT           C. MERLE CRAWFORD,    THE MENU, KEY CONCEPTS, THE NEW PRODUCTS PROCESS, ANALYTICAL ATTRIBUTE APPROACHES, CHARTER AND PRESCREENING , DEVELOPMENT STRUCTURE, PUBLIC POLICY ISSUES
ER  -