TY  - BOOK
AU  - JAIN P.C
TI  - CONSUMER BEHAVIOUR IN INDIAN CONTEXT
U1  - 658.8342  JAI-C 
PY  - 2003///
PB  - S Chand & Co. Delhi
KW  - CONSUMER BEHAVIOUR IN INDIAN CONTEXT  JAIN P.C  MONIKA BHATT  ,  SCOPE AND APPLICATION, CONSUMER NEEDS AND MOTIVATION, CONSUMER PROTECTION IN INDIA, MARKET SEGMENTATION, INFLUENCE OF PERSONALITY  AND ATTITUDES ON BUYING BEHAIVOUR, CULTURE OF INDIAN CONSUM
ER  -