TY  - BOOK
AU  - ADRIAN PAYNE
TI  - THE ESSENCE OF SERVICES MARKETING
U1  - 647.0688  PAY-E 
PY  - 2003///
PB  - Prentice  Hall Inc
KW  - THE ESSENCE OF SERVICES  MARKETING  ADRIAN PAYNE  THE NATURE OF SERVICE MARKETING, RELATIONSHIP MARKETING, SERVICE MISSION, POSITIONING AND DIFFERENCIATION OF SERVICES, MARKETING PLANS FOR SERVICES
ER  -