TY  - BOOK
AU  - R. SRINIVASAN
TI  - SERVICE MARKETING; THE INDIAN CONTEXT
U1  - 647.0688  SRI-S 
PY  - 2004///
PB  - Prentice  Hall Inc
KW  - SERVICE MARKETING- THE INDIAN CONTEXT  SRINIVASAN R  ,  FINANCIAL SERVICES, HOSPITALITY AND TOURISM SERVICES, HEALTH CARE SERVICES MARKETING, INFORMATION TECHNOLOGY SERVICES, ISSUES IN MARKETING OF SERVICES
ER  -