TY - BOOK AU - R. SRINIVASAN TI - SERVICE MARKETING; THE INDIAN CONTEXT U1 - 647.0688 SRI-S PY - 2004/// PB - Prentice Hall Inc KW - SERVICE MARKETING- THE INDIAN CONTEXT SRINIVASAN R , FINANCIAL SERVICES, HOSPITALITY AND TOURISM SERVICES, HEALTH CARE SERVICES MARKETING, INFORMATION TECHNOLOGY SERVICES, ISSUES IN MARKETING OF SERVICES ER -