TY - BOOK AU - ALLEN CENTER H TI - PUBLIC RELATIONS PRACTICES U1 - 659.2 CEN-P PY - 2003/// KW - PUBLIC RELATIONS PRACTICES MANAGERIAL CASE STUDIES AND PROBLEMS ALLEN CENTER H PATRICK JACKS , PURPOSE, EMPLOYEE RELATION, CONSUMER RELATION, MEDIA RELATION, CRISIS MANAGEMENT, PUBLIC ISSUES CAMPAIGNS AND VALUES, CAREER PREPARATION ER -