TY - BOOK AU - GERSON RICHARD F TI - MEASURING CUSTOMERS SATISFACTION U1 - 658.812 GER-M PY - 2004/// PB - CRISP PUB KW - MEASURING CUSTOMERS SATISFACTION A GUIDE TO MANAGING QUALITY CUSTOMER SERVICE GERSON RICHARD F CUSTOMER SATISFEACTION, MEASURING QUALITY, RESEARCHING CUSTOMER SATISFACTION, SATISFACTION SURVEYS ER -