TY - BOOK AU - KUMAR RAMESH S TI - APPLICATION EXERCISES IN MARKETING U1 - 658.8 KUM-A PY - 2000/// PB - Vikas publishing House (P) Ltd. KW - APPLICATION EXERCISES IN MARKETING THE INDIAN CONTEXT KUMAR RAMESH S CHANGING ENVIORNMENT, SEGMENTATION AND POSITIONING, CONMSUMER BEHAIVOUR, NEW PRODUCT PLANNING/DEVELOPMENT, PRICING, DISTRIBUTION CHANNELS ER -