TY  - BOOK
AU  - KUMAR RAMESH S
TI  - APPLICATION EXERCISES IN MARKETING
U1  - 658.8  KUM-A 
PY  - 2000///
PB  - Vikas  publishing House  (P) Ltd.
KW  - APPLICATION EXERCISES IN MARKETING   THE INDIAN CONTEXT    KUMAR RAMESH S CHANGING ENVIORNMENT, SEGMENTATION AND POSITIONING, CONMSUMER BEHAIVOUR, NEW PRODUCT PLANNING/DEVELOPMENT, PRICING, DISTRIBUTION CHANNELS
ER  -