TY  - BOOK
AU  - WINNER PAUL
TI  - EFFECTIVE PR MANAGEMENT
U1  - 659.2  WIN-E 
PY  - 2004///
PB  - JAICO  PUBLISHERS,DELHI
KW  - EFFECTIVE PR MANAGEMENT  WINNER PAUL  THE ROLE OF PR IN THE TOTAL BUSINESS SYSTEM, ORGANIZATION STRUCTURE,ORGANISATION CULTURE AND THR INDIVIDUAL IN PR,SUCCESS AND FAILURE IN PR,CRISIS SITUATION,P R MANAGEMENT TRAINING
ER  -