TY - BOOK AU - GUPTA DEEPAK TI - HANDBOOK OF ADVERTISING MEDIA AND PUBLIC RELATIONS U1 - 659 GUP-H PY - 2005/// KW - HANDBOOK OF ADVERTISING MEDIA AND PUBLIC RELATIONS GUPTA DEEPAK , MEANING OF PR, PR, PUBLIC RELATIONS IN INDIA, PUBLIC RELATIONS ORGANISATION, RELATIONSHIP OF SUPPLIER, RELATIONSHIP OF CONSUMER ER -