TY  - BOOK
AU  - ANDREASEN ALAN R
TI  - STRATEGIC MARKETING FOR NON-PROFIT ORGANIZATIONS
U1  - 658.8  AND-S 
PY  - 2003///
KW  - STRATEGIC MARKETING FOR NON-PROFIT ORGANIZATIONS   ANDREASEN ALAN R  CUSTOMER ORIENTATION,,STRATEGIC PLANNING AND ORGANIZATION,DEVELOPING AND ORGANIZING RESOURCES,,DESIGNNING THE MARKETING MIX
ER  -